Choosing the best ecommerce blog platform is very similar to choosing a new car. You have a choice of options, most with similar features and options, and almost all of them will take you from point A to point B.
So, on the one hand, it seems that almost all ecommerce blog platform choices are not bad. However, it does not help you.
Here we focus on three things.
1) Why do you want a ecommerce blog platform?
This should be one of the most important questions to answer. Being able to answer this question will greatly help you to rank many options in the market.
Business or pleasure. Well, it’s a bit more complicated than that, but it’s a central question. Is it a personal blog created around a specific topic or a set of topics that you want to share? Or is the blog will be used for other purposes, such as a commercial website or e-commerce?
There are quite a few miles between the two goals, with a lot of options in between, but basically, what is the purpose of a blog? For some, this is a way to create a travel record, be it, for example, a real trip to Asia or the fight against cancer.
For others, it is more of a business activity, where the content is designed to build and promote the reputation and brand of a product or person. Sometimes authors develop, test, and review content over time, and then publish it as a book.
This is not a question you should answer from the beginning, but if you can, it will help you choose the platform that is right for you. If you cannot do that today, tomorrow will be clearer.
The bottom line is that a blogger is someone who has something to say and who needs more than 140 characters to say it.
2) How do you wish to control your ecommerce blog platform?
If you need to control all aspects of the blog, editing and selecting images, positioning, size, choice of themes, a wide range of sizes and styles, access too many add-ons, you need a high level of customization, which will quickly reduce the field. And of course, that will have a price. More complexity
If you prefer a simple and straightforward writing experience, there are good options for it.
The more you can do with less customization, the more platform options you have and the opportunity to enjoy the benefits of fewer options with simplicity. You can focus on your writing.
At the end of the day, there is probably no perfect platform. Order what you are trying to achieve. If it’s about writing and all the complexities you can face or want to face on a given day, fewer options are a good thing.
3) How much are you willing to invest in your ecommerce blog platform?
A lot of people are looking for a free blogging platform. It’s logic. Several platforms are available with the free option.
However, there is usually a charge for that. Some customization options or ads published on your blog are just a few examples. Others may be more serious, like losing some control over the content you create.
Blogging platforms pay for their choices in a certain way. As expected, there is a relationship between what he gives for what he receives. It’s just a question of whether the agreement is acceptable to you.
There should be no less than two or three dozen blogging platforms on the market. The evaluation of options is not easy. Some information is not easily accessible and you are unlikely to want to try it.
So which one should you choose?
Let me suggest a way forward. If you are relatively new to the ecommerce blog platform or unclear about your end goals from the beginning, I suggest you use less complex and easier to navigate platforms. As the main motivation of a blog is to communicate what you have in mind, these platforms invite you to focus on it.
As you grow or simply learn if you want to do it in the long run, you can usually add to the complexity that comes with more multi-function control.
To choose the best ecommerce blogging platform we suggest that you use the 14 day free trial version of shopify.