E-commerce Platform

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Knowing about E-commerce

Every business or commercial transaction involving the transfer of information through the Internet electronic commerce or e-commerce is a term. It covers a wide range of types of companies, from consumer retail sites to auction sites and music sites to business exchanges between enterprises. Currently, it is one of the Internet’s most important aspects.

Ecommerce allows consumers, without time or distance barriers, to electronically exchange goods and services. In the last five years, electronic trade has grown rapidly and it is forecast to continue or even accelerate at this rate. With the increasing amount of businesses being able to move sections of their operations on the Internet, the boundaries between “conventional” and the “electronic” market will become blurred.

Business or B2B refers to electronic trade between companies rather than between a company and a consumer. B2B companies often deal as customers or suppliers with hundreds or even thousands of other companies. The electronic execution of these transactions brings huge competitive advantages over conventional methods. E-commerce is often faster, cheaper and convenient when implemented properly than traditional trade-off methods.

There are electronic transactions in the form of Electronic Data Exchange or EDI for quite a while. EDI requires each provider and customer, where eCommerce provides an economical way for companies to set up several ad hoc links, to establish a special data link (entrepreneurial data connection). Electronic trade has also led to the creation of electronic markets where suppliers and potential customers are combined to trade with each other to their advantage.

If you do not know what ecommerce principles and what ecommerce is supposed to do for your online business, it can be difficult to build a successful online shop. To succeed with the online store building, researching and understanding the guidelines necessary to implement an e-business plan correctly is a crucial step.

So what exactly is E-commerce Platform?

An ecommerce platform is a software application that allows on-line companies to manage, market, sell, and operate their website.

Ecommerce platforms like BigCommerce provide the powerful features to run a company and to integrate them with common business tools allowing companies to centralize their operations and to operate their business.

Whether you are developing a brick and mortar store, looking for a business solution or even starting an enterprise at all, your selection of e-commerce software has an enormous impact on your business ‘ profitability and stability.

So this is why e-commerce platform hold significant importance in expanding your business and making it popular worldwide.

Choosing the right E-commerce Platform

As we talked earlier, an e-commerce platform provides businesses with software that can launch a branded on-line store, host them and manage their on-line store. Different e-commerce platforms offer various features. So, you must consider certain factors while choosing the right ecommerce platform for your business like:

  • Integrations
  • Security
  • SEO friendliness
  • Scalability
  • Mobile friendliness
  • Pricing and Payments

These are some of the main elements that you must consider while choosing the right platform for your business. Otherwise you may face problems afterwards. So it is better to choose a platform wisely.

What is the best platform for ecommerce?

When it comes to choosing the best platform for ecommerce, Shopify comes at top of the list. Let’s find out why!

Shopify

Shopify is a leading company in the e-commerce industry and may be the easiest tool to build your online shop with. Their task is to construct your e-commerce business on a hassle-free platform.

Regardless whether you’re just starting (and not having a website or e-commerce experience), or you want a way to make your business to the higher level, our review Shopify promises to fit you!

But is Shopify as good as the marketing document says? Is it really the best platform for beginners?

Let’s find out!

Shopify is a platform for all e-commerce forms, in simple terms. It allows you to establish and sell your online store (goods and services) whatever you need. You can organize your products, adapt the look of your shop, accept online payments and credit cards, track and answer orders and do all this within the Shopify interface. The Shopify e-commerce solution is fully integrated and offers ready-made online shops, which you can tweaking and adapting to the content of your heart.

Shopify can be heavy from the box, but that does not drag load times or the slickness with which it is operated on a Shopify site. Payment plans on shopify  are based on monthly billing, but these should soon become negligible costs for anyone running a profitable store.

The use of Shopify is very intuitive and easy to understand from start to finish. You just need to sign up, and then the whole process is taken by your hand.

In the beginning, you have to choose from more than 100 optimized online shop designs, so you do not have to have your own design expertise or hire a designer. The Shopify designs are truly state-of – the-art and ideal to generate good visitor conversion rates.

Features

Shopify has features that make it possible to sell online, on the social media, and in person, a popular choice among many SMBs. It allows merchants to create and customize their e-commerce site via interfaces and templates that are easy to use. And it features like managing inventories, reporting, buying buttons and more. It also has social marketing features for those who work on websites such as Facebook and Pinterest. Shopify is a complete solution with many features that help you build and manage your online store. The company stands out among its competition in the e-commerce world, ranging from inventory management to SEO effectiveness and support for different payment gateways.

Shopify Provides you:

  • Setup your products

You can group products by type, category, sale etc with inventory management at Shopify. Changes of product by size, colour, materials, and more can also be managed. You can suggest any number of changes for each product, including the price, stock unit (SKU) and inventory number of each variation.

  • Track the stock for you

Shopify also enables you to track your inventory and avoids your customers from shopping. It uses automated recalls that let you know when the stock is low. The inventory number is also automatically updated upon receipt of a new shipment.

  • Manage Shipping rates

Shopify allows the shipping rate to be determined once your destination (shipment zone) has been fixed. You can also choose the delivery method to deliver the orders of your customers. It allows you to set prices for regular postal services on the basis of price or weight. However, you can use carriers such as FedEx and USPS for real-time delivery rates with Advanced Shopify plan.

  • Improved search

It helps to improve your store’s organic search by personalizing titles, ALT tags, meta descriptions, and sitemap.xml files.

Shopify include Web Hosting too?

Yes!

One of Shopify’s convenient features is to host your shop for you as well. That means that there are no external web hosting services that you need to sign up for. All is handled carefully in one place only. Shopify uses the optimized e-commerce-built server structure so you know you’re getting the right thing. Shopify is known as an ecommerce hosting platform in the cloud.

Shopify is fully hosted, meaning that traders don’t have to worry or use their servers to retain the platform.

For whom shopify is best suited?

The multifunctionality of Shopify is distinguished from other e-commerce solutions.

  • Store is very easy to set up and get started, so it can be used in e-commerce by beginners who have never got their feet wet.
  • The complete tool is very affordable (more in a minute), so for small companies that only start up and want to minimize cost, it is an attractive solution.
  • Shopify offers numerous template structures to benefit, so nobody must be hired to help you with the store. You can build, style and launch your own online store.
  • You can also use Shopify in your current brick and mortar store to integrate it with a operation you have already set up. We are almost done. Shopify also offers off-line solution.
  • Last but not least, Shopify scales really well, thus it can grow with you regardless of how many products you are offering, how many sales you have and how many customers you have purchased.

We would say that it’s the beginner, if we were to point out the absolutely perfect user, the type of user to get the most from Shopify. Those who start their businesses in e-commerce and want to find the best solution possible, while at the same time minimizing costs, will find Shopify the most useful.

Shopify Designs

The shopify designs are very impressive, modern and should cover almost every niche or type of business.

So you are sure you will find something suitable for your e-commerce style and personality. Furthermore, everything is optimized to be displayed on your desktop, mobile and tablet. When you pick your desktop, you don’t have to pay much attention to what type of products are on sale.

Whatever template you choose, you can adjust–here and there with several tweaks–to make it look exactly as you want. The Shopify customization interface offers a number of options that can easily be displayed one after another, so that every little detail on the design can be read from top to bottom.

The only drawback is that only 10 free subjects are currently available. The number of free themes seems to be decreasing for Shopify. A few years ago, I’m pretty sure more was available. The price tags on the paid topics are around $160-$180 a piece.

Pros of Shopify

Every tool there is promoted as’ easy to use’ in today’s online environment. However, few are in fact. The difficult part in being easy to use is that you should use a genuinely friendly platform right from day one instead of spending hours learning about it. This could label anything as “easy-to-use.” This problem is not shared by Shopify’s e-commerce platform. You do not have to be an expert in shop building and can easily launch a retail online shop within minutes. The principal features which distinguish Shopify from all else are:

  • The platform offers a workable online shop structure, so you can adjust the pieces already there (adjust to your liking), rather than build a shop piece by piece, but essentially the heart of the platform works immediately.
  • You can choose from ready-made designs, so you do not have to possess any skill in design.
  • The templates are also automatically designed to optimize your website for mobiles and desktops and tablets.
  • You pay online–you don’t have to actually work with sensitive information on your credit card. Your product can even be sold directly  to Facebook contacts.
  • You can handle your product catalog via an easy-to-understand module inside Shopify.
  • Shopify helps you optimize your website across various industries, including clothes, jewelry, art, etc, through a series of professionally designed and responsive topics (both free and paid).
  • Shopify offers a number of tools for inventory management, customer service, marketing, transport, reporting, social media and so on after the building of your online shop. Highly flexible platform: It’ll help you to select these tools according to your specifications and to automate your e-commerce business as a highly flexible platform.
  • Shopify makes sure that it functions at a fast shouting speed and has a high degree of security to run your online shop seamlessly because payment usually involves processing your credit card.

Shopify Customer Support

Shopify offers 24/7 support for the Shopify platform itself. Live chat Email Phone Twitter (yes, Twitter is an officially listed support channel) Shopify also has a detailed knowledge base that can be used to assist you.

However, the shop tools will not all be official tools that you will use in your shop. That is, you probably will use some apps from third parties and perhaps also a Shopify theme from others.

In this event, you would have to contact the developer for support, which depending on the developer can be hit or missed.

Shopify provides solid customer support via email, live chat and telephone. It has an extensive FAQs database that helps you solve technological problems. Your team of expert representatives will always support you rapidly and helpfully.

Shop 24 hours Support can be contacted through email, telephone or live chat. Your question is taken up by one of their Support Gurus — yes, this is their real title.

My experience with the support for Shopify was generally good. They are quick and helpful (relative). But the type of issue (e.g. how technical) and your luck with the supporting agency depend a lot on this.

We tested their support more widely, comparing it with nine other builders of websites and e-commerce platforms. The 2nd result was Shopify both due to the quality of its replies and the useful knowledge base. Only 5th place was achieved in this test by Shopify’s rival BigCommerce.

Ease of use in Shopify

The registration process is very well optimized in Shopify. It takes the user step by step and at each stage does not request too much information.

You need your e-mail address, password and a name for your shop to get started. Shopify will then take you by the hand and ask you a few questions to understand better where you are. All this information helps them to better optimize your store.

You get access to the dashboard after registration. It is very neat and does an excellent job by pointing you in the right direction and towards all the important tasks you can accomplish while managing your store.

Also, when it comes to place the online shop in the user table, Shopify takes an interesting approach. In principle, shops with Shopify are not the whole-around of your sales tools, which can only become one of a few sales channels for you when you grow.

The creation of your own online store is not a big thing with a hosted e-commerce platform like Shopify. In addition to a user-friendly client end and admin backend, it offers enhanced navigation options and different tools to managing inventory, inserting product information, building web pages, following customer information, establishing client accounts and receiving payments in various currencies.

Some Cons of Shopify

  • Shopify also imposes a transaction fee, apart from its monthly service charges. The charge varies between 0,5% and 2% of the sales value, depending on the plan. You can, for example, pay 2% of sales value under the Basic Shopify Plan, whereas for the Shopify Plan it costs 1% and similarly 0.5% of the Advanced Shopify Plan. However, no transaction charge is charged if you use Shopify payments for your transactions.
  • You need to be familiar not only with basic HTML and CSS codes but also with the Shopify coding language, named “liquid” in order to adapt your web site according to your needs. So, in order to make changes to the website code, you must hire a specialist from Shopify to help you with liquid inquiries.

Shopify Price and Payments

Knowing the payment process is a major step towards your customers ‘ payment. Using any of the methods you have enabled in the Payout Providers area of your Shopific admin, a Customer can choose to pay for their order. You can use Shopify to activate a number of payment methods.

When you choose which payment methods to offer, there are some different things to consider. Shopify Payments or an third party provider can be used if you want your customers to pay using a credit card.

Customer payments online without the use of a credit card are also available on several occasions, such as PayPal, Amazon Pay and Apple Pay. Alternative payment methods such as cryptocurrency may also be accepted.

Accelerated checkouts such as shipping Shopify pay stores and return customer payment information to help them check out more quickly. There are also accelerated checkout buttons that can be enabled on the shop checkout by some payment operators, such as Paypal, Amazon Pay and Google Pay.

Consider where your business is located and your customers live when choosing a payment provider. Shopify’s list of payment gates by country can help you figure out which payment gates in your country are available and which money it supports.

Manual Payment Methods

Some clients don’t want to pay with a credit card for their orders. If you set up a manual payment method, these customers can still place their order online. You can arrange for your customers to get their payment outside your online checkout when using a manual method of payment. You can then manually approve the order after you receive the payment. Cash on delivery, money orders and transfers from banks are common forms of manual payments. You can accept email money transfers if your store and your customers are based in Canada.

Manual payment orders are indicated on the Orders page as unpaid. You can mark the order as paid on the order details page and fulfill it as you wish if they had made an online payment once you have received a payment for the customer’s request.

You can use a suggested manual payment method to start manual payment or create a personalized method of manual payment.

Is shopify worth investing?

It’s up to you! It’s true, however. Shopify is a platform. Its worth depends on how you take it. Shopify doesn’t really valuable if you sell a single digital product on your blog. A button for PayPal or a WooCommerce plugin would work on your website. But if you want to run a multi-product eTrade Store that includes inventory, marketing instruments, customer records, etc. Shopify is absolutely worth it. If it is based on your objectives, resources, expertise, etc. that the pros and cons are balanced.

Bottom Line

Shopify is an audited software and industry leading security publicly traded company. However, be aware that Shopify has rich rapid schemes. Software is Shopify. This is a tool–not a corporate turning point. You still have to work on finding a product, marketing and selling everything you must sell. Shopify is a safe and legitimate way to facilitate the process. So if you are willing to invest in an efficient ecommerce platform, shopify is the best option!

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